It’ll cause a ”serious change at E3,” says director Ian Kinsey. As a show meant to chest-beat the greatest of our industry, it must be made ”accessible to all facets” and not just the big buck spenders.
The industries indie scene is credited with producing some of the most creative and innovative new gameplay ideas. Can the barbarian indie hordes sack E3’s Rome?
”I foresee us being able to affect a serious change at E3, and in the industry as a whole,” said Ian Kinsey, director of SemiFormal Studios and the Indies Crash E3 project. Big publishers and studios can spend millions securing huge floor spaces at E3, which in turn drives up the prices to get in the door as an exhibitor.
”Indie games are arguably where most of the innovation and creativity come from, so getting more players addicted to those clever indie titles will force big developers to compete with equally compelling gameplay.”
”Nothing against profit-seeking—if E3 didn’t make money, it wouldn’t happen—but being a show for the industry, we think E3 needs to be accessible to all facets, not just the most profitable ones,” he continued.
Gamers nominate their top indie teams for who they think should get the chance at receiving two passes each to the tradeshow, as will their nominator. Kinsey, himself an indie developer, believes it’s crucial for the indie scene to have a presence at E3 despite other events being a lot friendlier to small outfits.
”Frankly, E3 is the gaming show in terms of coverage,” he explains. “E3 is an event meant to showcase what’s going on in the industry; the big boys rule that playground. Yes, we indies are more welcome elsewhere, but we’re a big part of the industry and it doesn’t sit right that we don’t have a major presence at an industry event.”
Something to scare the big studios into showing more actual gameplay and less PR fluff? Welcome indies! For more information about the Crash E3 initiative check out the official website.

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